#1 Hack to tackle the “GOLDFISH EFFECT” of Social Media

Have ever wondered how many posts go completely unnoticed when you scroll through your Instagram feed? Don’t stress no one does!

Well, this is what the “Goldfish effect” is all about.

A recent study from Microsoft Corp. found that an average attention span of a human has dropped from 12 seconds to 8 seconds, which is surprisingly less than a goldfish that has an attention span of 9 seconds. People now want quick and easy information at their fingertips, and from a marketer’s standpoint, attracting a customer can be extremely challenging due to this “Goldfish effect”.

To tackle this “Goldfish effect” it is imperative to understand the relevance of Personalization in Modern day Marketing

In the “Engagement is Everything” article of the Forbes Insight Report, Lauren Paul Gibbons raises the importance of shifting from a traditional marketing approach to a more personally relevant way of marketing to suffice the changing needs of the customers. We live in a world where we are constantly bombarded with tons of digital information in text-based form that seems extremely impersonal and meaningless. However, a video-based content leaves a much broader and personal impact on the viewers. According to Cisco, 82% of online content will consist of video by 2021. Well, with the high-speed broadband connections and the new 5G network, there are high chances that video content might be able to combat the goldfish effect leaving everlasting imprints on the viewers minds.

But what exactly does an eye-catching video content looks like?

CONTENT! CONTENT! CONTENT!

Video content can range from Explainers, Vlogs, Stories, Live, Interviews, Presentations, Reviews, Demos, Advertisements etc. depending on the level of expertise and budget.

Here is how Boost Juice CEO Janine Allis “spills” the secret Wondermelon Recipe on YouTube:

How long the video should be?

Although a longer video can be more ideal for an in-depth explanation, however it can be rather difficult to catch a person’s attention these days. Moreover, people oddly prefer watching specific length of a video based on the platform they are using. For example, a person will often prefer watching a 2-min long video on YouTube than on Instagram.

Hubspot recommends ideal length of the videos:

However, these days ephemeral content is gaining popularity (Basically, LEVERAGE STORIES)

According to a Hootsuit’s recent report , 64% marketers have already incorporated Instagram stories into their social media plan or plan to do in future. Content format like stories are being integrated on almost all primary social media spaces these days. Even YouTube has recently added Stories to its platform. Stories are short and engaging, and can people spend hours scrolling through one story after another.

If you have enough followers, GO LIVE!

Live streaming lets the brand dialogue directly with the users. Instagram Live, YouTube Live and Facebook Live are great platforms to have a deeper conversation with the followers. While short videos can engage the audience, a longer live video lets a brand have dialogue through Q&A sessions and direct chats.

Check out this chart from Statista:

Conclusion

Social platforms provide an excellent opportunity for engagement. It is up to you to make your content stand out from the clutter. Creating and posting regular content, leveraging stories and going live is something that can do wonders for a brand in the social space.

When are you switching to video?

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All images are sourced from Google are under Creative Commons licenses